Thirteen years at W+K is a lot of Nike work. Here's some favorites. There's more. There is always more.
OI: makers of glass
Sixty tons of sand are better than all the posters and banner ads in the world
A sand sculpture at the BLUE Ocean Film Festival for Glass is Life ®. Glass is simply made from sand, soda ash and fire.
JOHNSON & JOHNSON BLOOD BANKERS
Hiscox insurance *
VISA commercial solutions
So, there’s an 80 trillion dollar addressable market for Visa in companies that use paper checks and wire transfers. However, Visa is known as a credit card company – it’s an upstream conversation to talk to CFO’s about payment systems. But what if that relationship changed, and the perceptions of Visa changed? We advertised directly to CFO’s and set up a private group for CFO’s through Bloomberg to change the conversation.
The Standard. This is what happens when a brand, allergic to definition, must define itself for investors. Like a skittish wild animal. From agency Point One Percent
united technologies *
famous in their day
Liz Claiborne foundation
Sanibel sea school
* indicates work I creative directed and other writers contributed to
Thanks to all the art director partners represented here: Marta Ibarrondo, Susan Hoffman, Warren Eakins, Robert Nakata, John Jay, Ashby Parsons, Greg Jensen, Stu Garrett, Alexander Duckworth, Laura Forde, Kate Tregoning, Michael Prieve. As for the work in here that I creative directed, credit goes to Maggie Powers, Ellen Fitzgerald, Bob Waldner, Stu Garrett, John Boiler, Glenn Cole, Adam Naccarato, Shannon Murphy, Marie Strycharz and Steve Stenholt.
There's always more. Particularly the work that I had the honor of creative directing - the Nike Olympic work with John Jay "You don't win silver. You lose gold." The Westin and Sheraton work with Florence Buchanan. The Alta Vista work that won so many awards for a brand that is no more. Coke in Pakistan and India. Nike in Japan. Crazy obscure cool work for electronic trading algorithms shot by a rock 'n roll photographer and work targeted to hospital blood bankers shot by a fashion photographer. But we'll just have to have a conversation or even better, let's talk about the work that comes next.
Instagram below because it's a little window into my life.